We must all concur that the ideal pairing is food and movies. Going to the movies on the weekends used to be a fun activity with delicious snacks and munchies. Today, though, this improved experience has a cost. The majority of multiplexes support the sale of goods and beverages at unjustifiably high prices.

This is the important issue that tollywood needs to investigate. Family audiences avoid theatres due to the high food costs rather than the high ticket prices. The producers' association is debating a number of issues to restore theatres to their former grandeur, but it is also essential to talk about regulating food costs in movie theatres. For the sake of the theatre industry, let's hope the appropriate steps will be taken to limit the price of meals in multi-plexes in particular.

Representatives from the telugu Film Chamber of Commerce met again on wednesday after holding a preliminary round of discussions on monday to develop an action plan to rescue tollywood, as the telugu film industry is known, from the crisis brought on by the Covid-19 pandemic in the previous two years. After bollywood (Hindi films) and kollywood (Tamil films), tollywood is the third-largest film industry in the nation in terms of the number of films produced; it produced 238 films in 2019, 63 in 2020, and 204 in 2021, with an average turnover of about 1,000-1,200 crore annually.

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