The Route, a prominent celebrity management and PR firm helmed by jagadish Palanisamy—who also serves as actor Vijay’s personal manager—has been steadily expanding its influence in the South indian film industry. With a roster that includes top stars like Vijay, samantha Ruth Prabhu, rashmika mandanna, Keerthy Suresh, and celebrated directors like atlee and lokesh kanagaraj, the company has become a central power hub in Kollywood’s evolving ecosystem. The firm’s reach goes beyond handling endorsements or film PR—it’s increasingly being seen as a gatekeeping force shaping public image, career trajectories, and even media narratives around its stars.
Recently, reports surfaced alleging that actress priyanka Mohan chose to walk away from The Route and signed on with another PR team, reportedly due to creative differences and a sense of being sidelined. Though no official statement was issued, insiders claimed she felt her visibility and opportunities were being curated to benefit other clients of the firm. Now, similar buzz surrounds actress pooja Hegde. As per speculative reports from platforms like Grok, there are whispers that pooja has been pressured to join The Route by what some are calling the "Vijay mafia"—a reference to the alleged inner circle that consolidates control around Vijay’s brand and those affiliated with it.
If these reports hold weight, it reflects a troubling trend in the entertainment industry where creative independence is potentially being compromised by centralized control. While celebrity management firms are supposed to support and empower talent, the idea of being “forced” into an agency raises questions about autonomy and fairness. pooja hegde, known for working across industries and maintaining a strong individual identity, now finds herself at the center of this power play. Whether she officially confirms or denies the association, the larger concern remains: is kollywood moving toward a monopolized PR landscape where actors feel compelled to conform to an unwritten rulebook dictated by a few powerful players?
Recently, reports surfaced alleging that actress priyanka Mohan chose to walk away from The Route and signed on with another PR team, reportedly due to creative differences and a sense of being sidelined. Though no official statement was issued, insiders claimed she felt her visibility and opportunities were being curated to benefit other clients of the firm. Now, similar buzz surrounds actress pooja Hegde. As per speculative reports from platforms like Grok, there are whispers that pooja has been pressured to join The Route by what some are calling the "Vijay mafia"—a reference to the alleged inner circle that consolidates control around Vijay’s brand and those affiliated with it.
If these reports hold weight, it reflects a troubling trend in the entertainment industry where creative independence is potentially being compromised by centralized control. While celebrity management firms are supposed to support and empower talent, the idea of being “forced” into an agency raises questions about autonomy and fairness. pooja hegde, known for working across industries and maintaining a strong individual identity, now finds herself at the center of this power play. Whether she officially confirms or denies the association, the larger concern remains: is kollywood moving toward a monopolized PR landscape where actors feel compelled to conform to an unwritten rulebook dictated by a few powerful players?
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