With tamil Nadu assembly Elections less than a year away, political fervor is already sweeping across the state. Major parties have kickstarted their campaigns through roadshows, rallies, and grassroots mobilization, setting the stage for what is expected to be a high-stakes contest. As the political climate intensifies on the ground, a parallel war is being waged online—particularly on social media, where supporters of various parties are engaging in heated fan fights, often dragging celebrities into the mix without any basis or consent.

A recent example of this bizarre trend involves actress pooja hegde, whose unrelated photos have been co-opted by fan pages and political trolls to suggest false political affiliations. In one viral image, pooja is seen wearing a black top and red skirt, which some users claimed was a subtle nod of support toward the DMK party, whose party colors are red and black. In retaliation, supporters of TVK (Tamizhaga Vettri Kazhagam), led by actor Vijay, circulated another old photo of pooja dressed in yellow and orange, alleging that she supports TVK. These claims are entirely fabricated, with no evidence or statement from the actress herself.

Such baseless associations highlight the growing toxicity of online political discourse, where color-coded outfits are turned into fake endorsements and celebrities are used as pawns to stir up sentiment. pooja hegde, like many public figures, has not made any political statements or affiliations, and using her fashion choices as propaganda tools is not only absurd but also disrespectful. As tamil Nadu heads into an important election year, it's crucial for both voters and political enthusiasts to focus on real issues and manifestos, rather than indulging in misinformation campaigns fueled by social media theatrics.

Find out more: