💥 Dhanteras Shock: gold Prices Hit All-Time High, But Shoppers Buy Less! 💥

This festive season, gold is more expensive than ever—yet shoppers are buying 10–15% less than last year. Is it economic success or dead failure?

So what’s really going on?

  • Tradition still rules: Rituals, gifting, and the emotional pull of gold remain strong. people still want “that gold piece” for Dhanteras.

  • Smarter spending: With prices soaring, mid-sized purchases are being replaced by smaller, lighter, and more cost-conscious pieces. Coins, tiny pendants, and minimal designs are in demand.

  • Volume drops, value rises: Shoppers may spend more ₹ in total, but the number of pieces or weight bought is shrinking. The way people celebrate is evolving—not disappearing.

What this means for retailers and brands:

✅ Offer smaller SKUs, lighter designs, and alternative formats (coins vs jewellery)
✅ Focus on the emotional “why”—investment, ritual, or sentiment. Price sensitivity is real, but desire is intact.
✅ Adapt your strategy to the evolving consumer behavior rather than chasing traditional patterns

Bottom line: High gold prices haven’t killed festive demand—they’ve reshaped it. Brands that understand how consumers are adjusting will win the season, while those stuck in old approaches may miss out.

Source: BusinessLine

#Dhanteras #GoldMarket #ConsumerInsights #FestiveDemand #GoldRush #SmartBuying

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Sindujaa D N

22/10/2025 11:19 AM