New Delhi: American activewear emblem Lululemon is about to enter india via a franchise partnership with Tata cliq. The collaboration will see the logo, popular amongst gymnasium and yoga fans, open its first Lululemon save in india and set up a local e-trade presence thru Tata cliq luxury and Tata cliq style in the 2nd half of of 2026.
The partnership objectives to introduce Lululemon's top class athletic and life-style garb, footwear and add-ons to the indian marketplace, offering clients excessive-performance merchandise to guide a wide range of sports consisting of yoga, going for walks, training, tennis, and golfing, in line with a declaration launched on Tuesday.
"Bringing Lululemon to india has been a part of our market enlargement roadmap for a number of years and represents an interesting milestone in our global growth journey,"saidandré Maestrini, executive vice chairman of international at Lululemon. "As a emblem rooted in well being, we look forward to connecting with India's guests and groups and assisting their energetic existence via terrific merchandise and reviews," Maestrini said.
The Tata group has previously partnered with famous worldwide manufacturers which includes Starbucks and Zara in India.
Upward thrust of athleisure
Athleisure has turn out to be a full-size fashion on the back of growing adoption of energetic existence and informal clothes in places of work, in line with a 2024 file by Goldman Sachs.
India's sports activities clothing marketplace changed into well worth $14 billion in 2020 and swelled 50% in three years to touch $21 billion via 2023, in line with a document with the aid of brokerage anand rathi investment. The size of the sports activities sector in India-comprising media rights, clothing, sports vitamins, sports device etc-is set to almost quadruple to $one hundred billion via 2027 from $27 billion in 2020, the file stated.
The marketplace is ruled by using massive global manufacturers consisting of Nike, Puma, Adidas and Reebok and additionally consists of homegrown direct-to-client manufacturers together with Blissclub and Silvertraq.
Lululemon's growth plans
Lululemon has outlined plans to double its net sales from $6.25 billionin 2021 to$12.five billionby 2026 with via that specialize in product innovation, guest enjoy, and marketplace enlargement. For the entire economic yr ended 2 february 2025, the enterprise's internet revenue increased 10% to$10.6 billion. Americanet sales improved 4% while international net revenue accelerated 34%, or 36% on a consistent-dollar foundation.
Lululemon turned into released in1998, specialising in yoga wear. It now sells garb for yoga, running, education, hiking, tennis, golfing and informal wear. Its products consist of leggings, pants, shorts, tops, sports activities bras, jackets, hoodies, and sweaters. Its garb is priced at a premium, with workout pants costing upwards of $one hundred (approximately ₹8,500) and sports activities bras $50 to $100.
Lululemon, which operates 770 shops globally, has additionally ventured into footwear, providing athletic shoes designed for walking, schooling, and recovery, in addition to lifestyle sneakers.
The company operates in more than 30 markets worldwideand is developing its footprint throughout North the us, Europe, the middle East, Africa, Asia Pacific, and Mainland China.
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