This isn't the first time that celebrities have been paid astronomical sums to endorse a product that causes hazardous diseases such as cancer in customers. They prioritise money over anything else and have no societal responsibilities. Few indian celebrities, particularly famous film actors and athletes, utilise surrogate endorsements to promote hazardous cigarette and alcohol goods that cause cancer.

The newest illustration of this is telugu actor mahesh babu promoting a tobacco brand via surrogate advertising in the shape of a mouth freshener called "Pan Bahar." If an actor like mahesh babu who has been doing great charity activities like adopting a village, tend to do such kind of ads, this will only encourage people to use these products. Not only that other than adults the actor who is having a good fan base among youngsters should not have taken initiative to promote such an Ad.

Even the PR agencies are backing such ads for paid promotions in a tweet by Ramesh bala he mentioned a tobacco brand "Such an amazing way to educate people about how to work hark and be better in the all-new @PanBaharElaichi advertisement. And we wonder where this ad would educate people. While the countries leaders and many celebs striving to push fitness and a healthy lifestyle, this is completely misleading, misconduct and a blunder by this to admired actors.

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