Filmmakers often employ various strategies to promote their films, connecting with the audience in innovative ways. In the case of the movie "Hanuman," directed by prashant Varma, a unique marketing strategy has been announced. The film unit declared that, after the release of "Hanuman" in theatres, five rupees from every ticket sold will be donated to the ayodhya ram Mandir.
This strategic move aims to capitalize on the emotional connection the country shares with the ayodhya ram mandir, especially with its upcoming inauguration. The announcement aligns with the sentiments of those with Hindutva ideology and taps into the trending topic surrounding the ram Mandir. On the other hand, connecting the film's revenue to a cause like the ram mandir is expected to resonate strongly with the audience, creating an emotional appeal.
This strategy could potentially boost collections, particularly in North india area, where the sentiment holds significant importance. While such strategies can attract attention and enhance the film's appeal, it's essential that the film's content remains relatable to maintain audience engagement. The film unit seems to believe that this unique approach will not only contribute to the cause but also serve as an effective means of reaching a broader audience.
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