Festive fashion loves a chameleon—and pooja hegde delivers one with polish. In lifestyle Stores’ latest campaign, she glides between high-glam dazzle and edgy cool, proving that modern celebration dressing isn’t one-note. It’s confident. It’s adaptable. And it’s unmistakably her.

IHG

IHG

IHG

IHG



1. THE silver MOMENT: OLD HOLLYWOOD, NEW ATTITUDE

Perched in a luxe silver convertible, pooja channels timeless glamour in a one-shoulder sequined mini. Thousands of micro-beads catch the light, while the asymmetrical cut sculpts a party-ready silhouette—sleek, sensual, and assured. Sheer stockings and glittering heels sharpen the drama; a high ponytail and barely-there makeup keep it modern. The message is clear: let the dress speak—and shimmer.




2. THE BLACK TURN: LEATHER WITH A POINT OF VIEW


Cut to nightfall energy. An all-black leather story flips the mood from sparkle to strength. The aviator jacket with a shearling collar adds plush texture, layered over a polka-dot strapless top and glossy mini skirt. Knee-high ruched boots lengthen the frame; bold earrings and loose waves inject movement. It’s rebellion, refined—winter-ready with runway bite.




3. THE STYLING GENIUS: CONTRAST IS THE CELEBRATION


Sequins versus leather. Soft glow versus sharp edge. This campaign thrives on contrast, and pooja bridges both worlds effortlessly. She doesn’t just wear the clothes—she calibrates the vibe, proving festive style can pivot from red-carpet polish to urban cool without missing a beat.




4. THE MUSE EFFECT: CONFIDENCE SELLS THE LOOK


What elevates every frame is her composure—poised expressions, kinetic poses, total command. It’s aspirational without feeling distant. That’s the power of a muse who understands that confidence is the ultimate accessory.




THE VOGUE VERDICT


Lifestyle’s festive edit finds its perfect anchor in pooja Hegde. Versatile, fearless, and impeccably styled, she turns celebration dressing into a spectrum—sparkle to swagger, elegance to edge. This isn’t just a campaign. It’s a masterclass in modern glamour.

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