T-Series released an AI-generated music video of legendary singer Jagjit Singh's iconic ghazal, "Koi Fariyaad."


The release has sparked outrage among fans who feel the AI visuals fail to capture the original emotion of the song.



About jagjit singh and "Koi Fariyaad"


Jagjit Singh is considered one of the most iconic ghazal singers in the indian music industry.


"Koi Fariyaad" is a major hit from the film "Tum Bin" and continues to resonate deeply with audiences.


The song's emotional depth is closely tied to the expressions and performances of the film's actors, Priyanshu and Sandali Sinha.



The AI Video


Produced by Cyberpunk Studios and directed by Shreya Mehrotra and Gaurav Dasgupta.


The AI version retains Jagjit Singh's voice and lyrics but recreates visuals using AI-generated imagery.


Despite technological innovation, fans feel the AI visuals lack soul and fail to capture the original emotional intensity.



Netizens' Reactions


Many viewers expressed displeasure on social media and Reddit.


Comments included:


“This song is so full of emotion, but the AI video is completely soulless.”


“It turned a sad song into a comedy song.”


Fans argue that AI cannot replace human actors, especially in conveying subtle emotions through facial expressions and eyes.


Significance of the Song


"Koi Fariyaad" is crucial to the storyline of "Tum Bin."


Director anubhav sinha emphasized the song's importance and praised lyricist Faiz Anwar, noting his poetic contributions.


Faiz Anwar’s work on the ghazal is highly valued for its poetic depth, which AI visuals are unable to replicate.


Conclusion


While the AI music video is an experiment in wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital creativity, fans’ reactions indicate it failed to capture the emotional essence of Jagjit Singh’s timeless ghazal.


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