Historic Surge in Visitor Numbers

Following the consecration of the ram temple in january 2024, the ancient city of ayodhya has experienced a dramatic economic transformation. Before the temple’s opening, the city attracted only about 1.7 lakh annual visitors, but in the first six months of 2024 alone, nearly 11 crore devotees visited the temple and surrounding areas. This represents an unprecedented increase in religious tourism.

What This Means for the local Economy

Tourism and Hospitality Growth

  • The enormous influx of pilgrims has boosted demand across hotels, homestays, restaurants, and transport services.
  • More than 150 new hotels and homestays have opened, including expansions by major hospitality brands.
  • Online travel bookings for ayodhya have reportedly surged up to fourfold.

Small business and Daily Income Rise

  • Local traders, artisans, and street vendors have seen substantial income increases.
  • Daily earnings for some vendors have risen from around ₹400–₹500 in earlier years to nearly ₹2,500 per day amid higher visitor traffic.
  • Demand for local handicrafts, religious souvenirs, and traditional sweets is also increasing.

Wider Economic Impact

Employment and Enterprise

  • The tourism boom has spurred the creation of new job opportunities across construction, hospitality, transport, and services.
  • Around 6,000 micro, small, and medium enterprises (MSMEs) have been established or revitalized in the region.
  • Projections suggest that up to 120,000 direct and indirect jobs could materialize in the coming years.

Real Estate and Infrastructure

  • Real estate prices near the ram temple have increased sharply, with some areas seeing values rise five to ten times their previous levels.
  • Investment in infrastructure — such as roads, railway upgrades, airport expansion, and urban renewal — now totals tens of thousands of crores of rupees.
  • The city’s land and commercial activity are drawing investors from across the country.

Fiscal and Long‑Term Projections

  • The surge in tourism is projected to generate significant tax revenues, potentially ₹20,000–₹25,000 crore over the medium term.
  • Uttar Pradesh’s overall tourism spending is expected to exceed ₹4 lakh crore, with ayodhya contributing a substantial share.
  • The city is positioning itself as a leading national and international spiritual tourism destination.

Conclusion

The consecration of the ram mandir has catalyzed what study authors call an “economic renaissance” in Ayodhya. From modest pilgrimage town to a high‑footfall spiritual and economic hub, the city’s transformation illustrates how faith‑led infrastructure and cultural tourism can drive significant regional development, job creation, and sustained economic growth.

Disclaimer:

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of any agency, organization, employer, or company. All information provided is for general informational purposes only. While every effort has been made to ensure accuracy, we make no representations or warranties of any kind, express or implied, about the completeness, reliability, or suitability of the information contained herein. Readers are advised to verify facts and seek professional advice where necessary. Any reliance placed on such information is strictly at the reader’s own risk.

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Kokila Chokkanathan

23/02/2026 01:16 PM