Even if the speech is brief, the dialect should be flawless, he says in the concept, tying it to the product he is endorsing. rahul Ramakrishna, the director, asks ntr at the beginning of the film why he is having trouble getting a single dialogue when he could finish pages of dialogue in an instant. ntr is the telugu film industry's best fit for the idea of dialogue, diction, and perfection, and the advertisement capitalizes on that fact to the fullest. To understand the concept, watch the commercial.
In the business community, rumors have it that ntr may be in more commercials soon. On the professional front, tarak will next be seen in Siva Koratala's ntr 30. The pre-production work for this monster is well underway.