In recent years, the concept of hair colour in india has evolved from a simple functional necessity—like covering grey hair—to a bold expression of individuality. At the forefront of this transformation is Streax, a brand that has captured the imagination of indian consumers and is reshaping how people approach hair colour. We sat down with Priyancka Puri, Senior Vice President of Marketing at Hygienic Research Institute (HRIPL), to understand how Streax has become a staple in the beauty and grooming industry.
1. The Growing Popularity of Hair Colour in India
Traditionally, indians viewed hair colour as something meant for covering grey or white hair. But over the years, this perception has dramatically changed. Streax has played a key role in turning hair colour into more than just a necessity. For many indians, it's now an exciting form of self-expression, a way to try out bold new looks, and even experiment with their identity.
“What we’re seeing today is a shift from hair colour being just a functional purchase to becoming a lifestyle statement,” says Priyancka Puri. This cultural shift has made hair colour a go-to option for individuals looking to personalize their appearance—whether it’s a subtle root touch-up or an edgy, runway-inspired transformation.
2. Streax: Bridging beauty and Practicality
Streax’s wide range of products has made it a household name in India. From permanent hair colours to semi-permanent shades, Streax caters to a diverse consumer base. Its appeal lies in offering high-quality products that are also accessible to the masses.
“We have products that not only give long-lasting results but are also easy to use at home,” says Priyancka. This blend of convenience and quality has helped Streax carve a niche in the market, where consumers are increasingly looking for ways to express themselves without the need for expensive salon visits.
· Convenience: At-home kits allow for hassle-free application, making hair colour a DIY project for many.
· Affordable Luxury: Streax provides a premium experience at an affordable price point, allowing customers to indulge in high-quality hair colour without breaking the bank.
3. Streax Professional: Catering to the Salon Industry
While Streax has made hair colour accessible at the consumer level, the Streax Professional line caters to salon-quality transformations. As more people in india experiment with bold colours and styles, the professional line has become a go-to for salons that want to offer a premium experience.
Priyancka explains, “Salons now play a significant role in the way people view hair colour. We’ve partnered with salon professionals to introduce high-performance products that meet the needs of clients looking for something more sophisticated.”
With its range of bold shades and innovative formulations, Streax Professional is setting the stage for even more daring and artistic expressions of hair colour.
4. How Streax Captured the Imagination of India
Streax’s marketing strategy is a blend of emotional appeal and cultural relevance. By tapping into the growing trend of self-expression, the brand has positioned itself as more than just a product—it’s a lifestyle choice.
· Celebrity Endorsements: By associating with well-known influencers and celebrities, Streax has made hair colour trendy and aspirational.
· Social Media Engagement: Streax actively engages with consumers on platforms like Instagram, where users can showcase their bold transformations and share their personal stories of self-expression.
· Inclusivity: The brand’s diverse range of shades caters to all hair types and skin tones, making it accessible to a wide variety of consumers.
5. The Role of Vasmol, Streax, and Streax Professional
Streax is part of a larger multi-brand portfolio from Hygienic Research Institute (HRIPL), which also includes Vasmol and Streax Professional. While Streax has emerged as the front-runner in this transformation of hair colour, each brand plays a unique role:
· Vasmol: Known for its rich heritage and focus on grey coverage, Vasmol is a trusted name for those looking for simple, effective solutions to cover grey hair.
· Streax: Targets a more youthful, bold audience that wants to experiment with hair colour and make a statement.
· Streax Professional: Appeals to salons and professionals, offering premium hair colour solutions for clients looking to achieve salon-quality results.
6. The Future of Hair Colour in India
As India’s beauty and grooming industry continues to evolve, Priyancka is optimistic about the future of hair colour. “The desire to experiment and redefine one’s look is only going to grow,” she says. With a young, vibrant population increasingly seeking ways to stand out, hair colour will remain a powerful tool for self-expression.
Whether it's for bold fashion statements, covering greys, or simply experimenting with colour, Streax is positioned to continue leading the charge in India’s hair colour revolution.
7. Final Thoughts: Hair Colour as a Creative Expression
The days of hair colour being merely functional are long gone. With Streax, indians now see hair colour as an exciting way to express their identity and creativity. What was once a practical purchase has now become a bold lifestyle statement, and Streax is at the heart of this transformation.
As the brand continues to innovate and cater to the diverse needs of indian consumers, we can expect hair colour to become an even more integral part of fashion and self-expression in the years to come.
Disclaimer:
The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of any agency, organization, employer, or company. All information provided is for general informational purposes only. While every effort has been made to ensure accuracy, we make no representations or warranties of any kind, express or implied, about the completeness, reliability, or suitability of the information contained herein. Readers are advised to verify facts and seek professional advice where necessary. Any reliance placed on such information is strictly at the reader’s own risk..jpg)
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