India’s leading software company, Zoho, is expanding into the digital payments sector with the launch of its UPI-based payment feature integrated into its messaging app, Arattai. This move positions Zoho as a competitor to established payment platforms like Paytm, google pay, and PhonePe.
1. 🔹 What is Zoho Pay?
Zoho Pay is a UPI (Unified Payments Interface) based wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital payment system that allows users to send and receive money instantly through their bank accounts. By integrating this into the Arattai app, Zoho aims to combine messaging and payments in one platform, making transactions seamless.
2. 💡 Key Benefits of Zoho Pay on Arattai
· Instant Payments: Users can transfer money instantly to any UPI-enabled bank account.
· Convenience: No need to switch between apps for chatting and payments.
· Safety and Security: UPI transactions are highly secure with two-factor authentication and UPI PIN protection.
· Bill Payments & Recharge: Users can pay utility bills, mobile recharge, and more directly within the app.
· Peer-to-Peer Transfers: Split bills, send gifts, or share expenses with friends without leaving Arattai.
3. 🔹 Why Zoho Enters wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital Payments
· Zoho already has a strong presence in business software and cloud solutions, and expanding into digital payments allows the company to strengthen its ecosystem.
· Integrating payments into messaging can increase user engagement and offer a complete wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital experience.
· Competing with giants like paytm and google pay can help Zoho capture a growing market of tech-savvy users.
4. 📅 Launch Timeline
· The UPI feature for Arattai under the Zoho Pay umbrella is expected to be rolled out soon, though an exact date has not yet been confirmed.
· Users should update their Arattai app to access the payment feature once it is live.
5. ⚠️ Things to Keep in Mind
· Users will need a valid bank account linked with UPI to use Zoho Pay.
· Standard UPI transaction limits will apply, typically ₹1 lakh per day per UPI ID.
· Security best practices: Never share your UPI PIN and ensure your app is updated for enhanced safety.
6. 🔹 Bottom Line
Zoho Pay aims to simplify wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital payments by combining messaging and UPI transactions in one app, making it more convenient for both personal and small business use. This could reshape how users handle payments while chatting and offer a new alternative to existing payment platforms.
Disclaimer:
The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of any agency, organization, employer, or company. All information provided is for general informational purposes only. While every effort has been made to ensure accuracy, we make no representations or warranties of any kind, express or implied, about the completeness, reliability, or suitability of the information contained herein. Readers are advised to verify facts and seek professional advice where necessary. Any reliance placed on such information is strictly at the reader’s own risk..jpg)
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