HanuMan has become a massive hit, overcoming famous names like guntur Kaaram to win the Sankranthi tournament. Many people are already considering and speculating about the film's OTT release. One has to commend Hanu Man's producers for their courage and belief in their ideas. They correctly assessed the film's potential and prudently sold the OTT rights, resulting in a significant gap between its theatrical and OTT releases. For the time being, it appears that HanuMan will not be available on OTT platforms.

Another piece of evidence supporting this notion is the widespread distribution of HanuMan's hindi version by national multiplex chains across India. This means a minimum of 8 weeks between the theatrical and OTT releases. In the past, films like Leo experienced difficulty in national cinema releases because producers were hesitant to commit to an 8-week arrangement with OTT partners, instead opting for lucrative four-week window partnerships. HanuMan will now be available only on huge screens for the next 6-7 weeks.

The hindi version routinely earns approximately $30K each day, indicating sustained progress. However, a rise in the trend is necessary, as seen by the hindi collecting in India. Hanuman, released by PrimeShow Entertainment and Nirvana Cinemas, acquired a solid sales number in the North American market, despite no explicit marketing efforts.
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SIBY JEYYA

18/01/2024 09:50 AM