The indian messaging app Arattai, launched by Zoho, aimed to challenge whatsapp but is now witnessing a slowdown in downloads. Here’s a breakdown:
1️⃣ What is Arattai?
· A desi messaging app developed by Zoho, an indian IT company.
· Positioned as a Made-in-India alternative to WhatsApp.
· Offers chat, voice, and multimedia sharing features similar to mainstream messaging apps.
2️⃣ Current Trend in Downloads
· Recent data shows a decline in new downloads on both Android and iOS platforms.
· Initial hype seems to be fading due to strong competition from whatsapp and Telegram.
· Users may prefer established platforms with larger user bases.
3️⃣ Competition with WhatsApp
· whatsapp dominates with over 500 million users in India.
· Arattai’s challenge: convincing users to switch from a familiar and widely used app.
· Security, features, and user experience are critical factors in adoption.
4️⃣ What Makes Arattai Stand Out
· Completely developed in India, supporting the Atmanirbhar Bharat initiative.
· Focuses on privacy and local user needs.
· Offers potential integration with other Zoho productivity tools.
5️⃣ Key Takeaway
· Arattai faces an uphill battle in a market dominated by global messaging apps.
· The app needs continuous innovation and marketing to regain momentum.
· Users looking for a Made-in-India alternative can still explore its features.
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