At the South box office, movies are pouring in, and many of them are doing well financially and critically. The same cannot be said, however, for hindi film releases to date. Here's a look at the reasons why. The invasion of films from the regional languages is producing a storm in theatres starting on august 12th, when Muthayyah's karthi film Viruman was released, and lasting until Mani Ratnam's ponniyin selvan 1 is released on september 30. The good news is that some of the high-profile, big-budget movies with strong directors and leading actors are competing for our attention and succeeding.

In this lengthy lineup of movies in the South movie marathon, tamil film Viruman had a successful opening weekend. A masculine, tearjerking father and son narrative with a wonderful music is the central idea that resonated with the audience. The sid sriram song Kanjapoo Kannalla signalled a comeback for the music director as well. This "family entertainer" made a significant impression in all the major tamil Nadu, Kerala, and karnataka cities before dominating the TN box office within a week. The popularity of this movie, which is not a fantasy story or an over-the-top story, has revived the idea that an ordinary story may equally appeal to a broad and diverse audience.

With Sita Ramam and karthikeya 2, telugu film delivered a double whammy in an industry where tamil and malayalam are thriving. Dulquer salman is at the top of the list of pan-Indian actors because he honestly makes movies in each language because he enjoys the story and makes the effort to learn the language. He also takes pride in his performance, which is rewarded handsomely. On the other hand, ranbir kapoor or aamir khan can advise actors and filmmakers to VJs in South india to cover a certain market group and speak the local language in dubbed voices, but that does not create a pan-Indian film.

A movie like that was Laal Singh Chaddha. It had none of the trappings, save for the fact that it was a Forrest Gump remake, but it did include the elements that let the aforementioned South films triumph. Additionally, it included strong performances and a pan-Indian story, but it was powerless to counteract the outside forces at work. Future films coming from this side of the Vindhyas, as they claim, will be much bigger. Cobra, directed by ajay Gnanamuthu and starring Vikram, features music by AR Rahman, who has released three films this year, making it his busiest year to date. The august 31 release of Cobra by rahman will be followed by the september 15 release of Vendhu Thanindhathu Kaadu, starring simbu and directed by gautham Menon.

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