"If one filmmaker requests a trek today, another filmmaker will request the same the next day." Every big budget picture will go through this procedure. If this trend continues, moviegoers will have to pay exorbitant ticket rates for every major release. Due to the introduction of OTT culture, family audiences have already ceased visiting to theatres," a netizen said on social networking sites.
In fact, the present situation plainly indicates that people will not enter movie theatres after seeing the increased charges. When the film premieres on OTT platforms, they prefer to see it at home instead of paying $3200 for a single viewing (an equivalent price for a middle-class family of 5-6 people, including tickets and F&B options in multiplexes). It is past time for producers to step outside of their comfort zones and witness firsthand how people are suffering the consequences of the pandemic. Rather than delivering affordable entertainment, the producers made the cinema experience a costly affair.
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