The damage that OTT platforms have caused to the theatre market has now been recognised by the telugu film industry. Within two or three weeks of its theatrical debut, producers had agreed to broadcast their films on OTT channels in order to fast recoup their investments. Within three or four weeks of their release, high-profile movies like "Radhe Shyam," "Bheemla Nayak," and "Acharya" made their OTT platform debuts. The theatres had lost revenue, but the producers made fine money.

Many recent movies failed to have strong debuts. Audiences showed no interest in seeing notable mid-range films like "Virata Parvam" and "Ante Sundaraniki" in theatres. As a result, the top producers in tollywood have decided to implement a new regulation. "Films affected by the pandemic started streaming early. But from now on, we won't broadcast any movies until 50 days after their theatrical debut. In this case, the choice has been made by the producers. The new regulation will soon go into effect, according to Mythri movie Makers' producer Ravi.

A number of high-profile tollywood movies will be available on streaming services three weeks following their theatrical debuts. There was discussion about how the theatre market was being killed by OTT deals. Producers in tollywood often said that telugu movies should only be released digitally 56 days following their theatrical debut, however this was never done. Top producers got together a few times in recent weeks to talk about the problem. Some of them intended to set a rigid timeline for any telugu film's wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital release.

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G GOWTHAM

30/06/2022 10:58 AM