For Adipurush, a large portion of the anticipated revenue comes from the telugu states. However, if a three-way fight occurs on Sankranthi, the box office results will undoubtedly suffer significantly, which the producers cannot afford at this time. Even if Prabha is the pan-Indian star of the movie, he can't afford to compete with chiru and balayya because they are bringing in pure mass entertainment, whereas Adipurush is a niche movie that might not appeal to a wide audience based on the impression it has thus far.
The release of Akhil's Agent was likewise promised for Sankranthi 2023, but in reality, the movie won't even be complete by then. The fact is that it was never intended to be released during the Sankranthi season; instead, the producers chose to announce it for Sankranthi 2023 in order to generate some buzz and headlines. The release of dil Raju's Vaarasudu and Ajith's Thunivu during the Sankranthi season will also mean Adipurush's demise in the tamil version. Adipurush, a large-scale movie, requires a solo release and wide distribution to be successful.
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