The days of films sticking to a set runtime of about 2 hours 30 minutes or 2 hours 40 minutes are long gone. A number of planned movies with longer runs appear to have been made possible by the rise of films like "Baby," which received praise despite its lengthy running time.

A number of well-known films have adopted this trend and are scheduled for release with runtimes that are longer than customary:
“King Of Kotha” – 2 hours 56 minutes – august 24th
“Kushi” – 2 hours 45 minutes – Releasing on september 1st
“Jawaan” – 2 hours 50 minutes – Releasing on september 7th
“Salaar” – More than 3 hours – Releasing on september 28th

These longer running periods may at first appear unusual, but they enable directors to dive farther into their stories.

Undoubtedly, the success of these films will act as a yardstick for this developing trend. Let's say they are well received by the audience and are a financial success. Then it will be quite evident that the audience's tastes are shifting and they are more than eager to devote their time to storylines that necessitate a longer presentation. Stay tuned.
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Tollywood

S Venkateshwari

25/08/2023 06:01 PM