Another crazy project in the indian action universe is ‘War 2’. This is the first film for the combination of hrithik roshan and junior NTR, and the fact that bollywood and tollywood star heroes will share the screen is attracting huge interest. But even though the release date is approaching, there is some dissatisfaction among the fans as the promotions have not started yet. This is the same issue that has now become a topic of discussion in the industry. The break taken due to Hrithik's injury has become a major obstacle for this film. The entire shooting is not yet complete as there are still songs left to be shot in the combination of tarak and Hrithik. Leaving aside the teaser update issue, even if the original first-look poster was released, there would have been a level of buzz. But even as the deadline approaches, yash Raj Films is showing laxity in this regard.
It is becoming strange that no update has been revealed while both the audience and distributors are waiting. Meanwhile, there has been a huge demand for the rights of the telugu and tamil versions of war 2. It is reported that several top distribution companies are already making huge bids. However, yash Raj Banner is not closing deals right now. They are looking to move forward with a response-based strategy right around the time of the teaser release. Although this is a positive strategy, the competition is currently increasing and the pressure is increasing. At the same time, the post-production of Rajinikanth's 'Coolie' is going on at full speed. The shooting has already been completed, the teaser has been blasted. The release date has been confirmed. This is like an irresistible message for the war 2 team. It is really worrying that Coolie is ahead in getting ready.
 Distribution sources say that there is no question of changing the release date of war 2. yash Raj has planned to start promotional activities from the end of June. They are looking to do promotions around the country like Rajamouli. There is a plan to give tarak a break and be a part of those promotions. But one thing is clear. There will probably be no special cameos in this film. This clarity may be somewhat disappointing for the promotion that has been going on between the hoodlums since the beginning. Despite the overall craze, the lack of clarity about the content, the delay in promotion, and the diversion of business deals are all putting the war 2 unit under severe test. It remains to be seen how they will face these challenges.
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Sowmiya Sriram

04/05/2025 12:39 PM