This year's most awaited phone Nothing phone (1) is launching on 12th July. What will be the cost of the phone? There is no exact information about it yet. But the design as it is, there is no doubt that the phone is unmatched in many ways. Like the rest, our attitude towards mobile phones, this phone is going to prove to be useless for us indians and there are reasons behind this.

July 12 is the date on which technology enthusiasts argue that a revolution is going to happen on this day. The reason is the launch of Nothing phone (1). To be sure, the phone is a premium mid-range phone, which will be available on flipkart after its launch. But the reason why the phone is in the headlines is its design which is brand compliant i.e. nothing. Simply put, with the transparent back panel, the phone will give such an experience to the customers, which has been imagined till now from apple to OnePlus. samsung or xiaomi hardly did. Even though there is still time for the launch of the phone, but since the buzz about Nothing phone (1) has been around for a long time, the company is also leaving no stone unturned for its promotion. 

Since users are also very excited about the features of Nothing phone (1), if we mention the features of Nothing phone (1), then it has a 6.55 inch Full HD Plus display, along with this phone will support OLED panel and 90 Ghz refresh. Rate also provides to the users. Apart from this, matrix fonts and retro graphic elements are the feature of the phone which is eyeing the technology lovers. If you look at the initial reports about the phone, then Nothing phone (1) three years of software updates and 4 years of service. Going to provide security updates.

Overall, the phone is a ruckus. Disaster is there and it is as it should be for any newly launched mobile in this colorless and boring world of mobile. But since the talk has happened in the context of the launch of the phone on flipkart in india, then whether it is expensive or cheap, this phone is useless for us Indians.

You will surely be surprised to hear or read the above things, but there is no need to raise eyebrows too much. The attitude of us indians towards mobile phones is not hidden from anyone. Whether the users are from apple and One Plus or the customers of samsung, xiaomi, Real Me and nokia, the thing that unites them is the cover of the mobile, meaning india is such that people here do not have the same curiosity about the phone. There is more curiosity about his back cover.

All of our customers are like this. Which sees whenever a new phone is launched on a web site like amazon or Flipkart. They do not care about the features or technical quality of the new phone. He is interested in her back cover. Such people book the phone later, their eyes are on the back cover of the mobile phone first. 

Since the talk of Nothing phone (1) with its new and unique design. So whether it is expensive or cheap, it does not make any sense when the interest of a common indian is not a mobile phone but the back cover of the mobile phone, then it is also in the screen. In such a situation, it is not an exaggeration for us to say that when all the phones in the cover seem to be the same, then what is special and what is common?

Talking about the back cover of mobile phones of indians, then this fascination is not just like that. There's a whole whole market behind it. mobile accessories, whether it is the back cover and screen guard of the mobile or the charging cable, headphones, this market was 6000 crores in 2015, which is growing at the rate of 25% every year. Today, when we are in 2022, it is also very important for us to tell that by 2023 this market will be around 23000 crores.

However, talking about the launch of Nothing phone (1), we will just end our talk by saying that only a back cover can make a particular phone common, it would have been better if the phone maker made a better back cover than the phone Whether it was apple and One Plus or samsung and xiaomi customers, they would automatically become admirers of everything.