In today's era, there is hardly any smartphone user who does not use WhatsApp. From sending messages to video calls, photo sharing and even payments, all these tasks are done absolutely free on WhatsApp. In such a situation, a question is bound to arise in the mind that when whatsapp does not charge a single penny from the users, then where does it earn from? Actually, WhatsApp's way of earning is a little different. Even though common users get this app for free, but for businesses and companies it becomes a source of income.
Big income is made from whatsapp business API
whatsapp has launched a special service for small and big businessmen, which is called whatsapp business API. Through this service, companies can talk to their customers directly on whatsapp, such as sending order confirmation, providing customer support or giving information about offers. To use this API, companies have to pay per message. That is, the more messages, the more whatsapp earns.
Future hopes from payment service
In countries like india and Brazil, whatsapp has also started the payment feature, through which users can send money to each other. Right now this facility is available without any charge, but in the future whatsapp can plan to earn revenue from this facility as well, especially when business transactions increase.
Earning from ads in collaboration with Facebook
Ads are not directly shown on whatsapp, but Meta (which is the parent company of WhatsApp) earns money by connecting whatsapp with its other platforms like facebook and Instagram. For example, if an ad appears on facebook and the user clicks on it, then he can directly talk to that brand on WhatsApp. In this way, brands get a new way to connect with customers, and Meta benefits from it.
Premium features of whatsapp business App
whatsapp business App is currently free for small businessmen, but the company is also adding some premium tools and features to it. In the future, when these features are used on a large scale, then whatsapp can also earn money from them.
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