whilst there is lots of communicate approximately artificial intelligence enabled devices taking the reins from smartphones in the coming years, apple CEO Tim prepare dinner isn't fazed via these concerns.
throughout Apple's income call on Thursday, cook changed into requested if on-display screen-based totally gadgets would drastically diminish because of AI.
In reaction, prepare dinner said (as in step with enterprise Insider), "whilst you think about all of the matters an iphone can do, from connecting human beings to bringing app and recreation stories to lifestyles, to taking images and movies, to helping customers explore the world and conduct their economic lives and pay for things and a lot more, it is tough to peer a international wherein the iphone isn't dwelling in it."
"And that doesn't suggest we aren't considering other matters as properly," cook brought.
Apple is having a bet closely on AI
meanwhile, prepare dinner additionally revealed throughout the profits call that apple is having a bet heavily on AI and is open to acquisitions to boost up its growth.
"Apple has continually been approximately taking the maximum advanced technology and making them clean to use and reachable for all people, and that is on the coronary heart of our AI method," cook said.
"we are open to M&A that accelerates our roadmap," he delivered.
prepare dinner additionally mentioned that apple is embedding AI throughout its gadgets, systems and the corporation as an entire.
A Bloomberg report in advance this year found out that apple had internally considered obtaining AI seek startup Perplexity. The agency already makes use of OpenAI's ChatGPT for managing complicated queries through its siri voice assistant. but, there are reports that apple may depend extra closely on OpenAI or Anthropic for its AI fashions in destiny.
whilst apple introduced its AI functions beneath the apple Intelligence branding in june final 12 months, a number of them, which includes the AI-stronger Siri, have now not but been launched.
cook dinner commented on Siri's development in the course of the income call, noting, "we're making properly development on a extra customized Siri."
"We are also reallocating a honest quantity of people to awareness on AI features within the corporation," he introduced.
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