Yes—reports confirm that Meta is testing a new paid subscription called “WhatsApp Plus”, but it is still in an early beta phase and not officially rolled out to all users yet.
💡 What is whatsapp Plus?
WhatsApp is reportedly getting an optional upgrade called WhatsApp Plus, which is a paid subscription tier offering extra customization and features.
It is designed as a “freemium upgrade”—meaning:
- Core whatsapp stays free
- Extra features are paid
⚡ Key Features (What you get if you pay)
The subscription mainly focuses on customization and convenience, not changing core messaging.
🎨 1. Customization tools
- Custom themes and interface colors
- New app icons
- Exclusive sticker packs
- Premium ringtones
📌 2. Better chat control
- Pin up to 20 chats (free users get 3)
- Organize chats with advanced lists
- Apply settings to multiple chats at once
🔔 3. Extra personalization
- Animated stickers (some exclusive)
- Custom notification tones
- Theme-based chat personalization
💰 Expected Price
- Around €2.49/month (~$3/month) in early tests
- Pricing may vary by country
- Still not officially confirmed by Meta
📊 Is it a “new whatsapp app”?
No. It is not a separate app like whatsapp Business.
Instead:
- It runs inside the existing whatsapp app
- It is an optional subscription add-on
🔐 Important: What stays FREE
Even with whatsapp Plus:
- ✔ Messaging remains free
- ✔ Voice and video calls remain free
- ✔ End-to-end encryption stays unchanged
- ✔ Basic whatsapp experience is unaffected
📈 Why Meta is doing this
Meta is testing this model to:
- Earn subscription revenue (like Snapchat+ or Telegram Premium)
- Offer optional upgrades instead of ads
- Test user interest in paid personalization
🧾 Final Takeaway
👉 whatsapp Plus is real but still in testing
👉 It is mainly a paid customization upgrade, not a change to core WhatsApp
👉 It will likely cost around $3/month if launched globally
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