Pricebaba.com, a 500 Startups backed product research engine today announced a milestone of serving over 100M visitors on its site. With this latest milestone, Pricebaba is one of the few web portals in India to cross the 100 Million threshold, thus serving a significant percentage of India’s online population. With a growing consumer electronics & e-commerce market in India, increasing number of consumers are relying on the internet to research and find products.

Pricebaba fills this gap with a comprehensive engine that answers what to buy, where to buy and how much to buy it for. Annkur P Agarwal, Co-founder & CEO of Pricebaba on reaching the milestone said, “Pricebaba started with an aim to help consumers shop more powerfully. Over the years we have proudly served over 100 Million visitors and a testament to our work is the fact that we haven’t spent any money on advertising to acquire these users.” 

Pricebaba is also expanding its offering to 10 new categories. From now on, it will offer product & price research for Televisions, Microwaves, Washing Machines, Refrigerators, Pen Drivers, WiFi Routers, Printers, Portable Storage Devices and Power Banks in addition to Mobiles, Laptops & Smartwatches. There are plans to foray further into more categories, with the ultimate aim being to become the one stop shopping assistants to this massive audience reach of Pricebaba.

 “Our proprietary Value For Money engine, powerful interface and compare features have helped us build a compelling research engine for the new categories we have launched from day one. We look forward to partner with our consumers in all their shopping needs,” Mr Agarwal added. Launched in 2012, Pricebaba.com started by bringing local retailers across India to its web platform. Pricebaba has raised seed funding from California based accelerator and VC firm, 500 Startups and a group of angel investors including Dinesh Tejwani, Karamveer Singh and Ranjeet Walunj.

Courtesy by www.businesswire.com