The overseas rights to the movie were obtained by Sitara Nagavamsi. While Jayantilal Gada, PEN Studios (producers of rrr in Hindi), controls the Nizam rights to the movie, Asian sunil is the owner of the Nizam rights. krishna and uttarandhra are connected to annapurna Studios. The malayalam rights went to Dulquer's Wayfarer, while the tamil rights went to Lyca.
The producers are seated pretty and confident before the film's release because they have all spent extravagant sums for it. The crew has aggressively promoted the movie. Tonight's pre-release event for the movie will feature Young rebel star Prabhas, which will increase the buzz surrounding it. If the movie fails, it might be ripping tollywood apart as already the industry is down and under with failures and flops.