Threads, a brand-new text-based social networking platform from Meta, generated a lot of talk when it first launched. We learned about Meta's plans to establish a twitter alternative earlier this month, and on July 5 we all learned about Threads. people rushed to Threads in large numbers after Elon Musk's twitter implemented a rate restriction and other adjustments, and the app received 100 million sign-ups in only five days after becoming live. One of the social networking platforms with the quickest growth is reportedly Threads. Less than half of users have actively used Threads after joining up, according to recent studies.

More than half of users have stopped using Threads since its inception, according to a Reuters study. During an internal town hall, Meta CEO mark zuckerberg made the same admission and acknowledged that while retention on the Threads app was "better than the executives had expected, it was not perfect." The recording of the internal call that Reuters had access to was mentioned as its source. "Obviously, it would be fantastic if all of them, or even half of them, remained around if you had more than 100 million people join up. We're still not there, according to Zuckerberg.

However, the CEO of Meta does not consider the user decline to be particularly unusual. According to the story, he also said that the decline in users was "normal" and that he was confident that retention rates will rise as the business introduced additional features to the app. Reuters cited Chief Product Officer chris Cox as saying, "Meta is looking at adding more retention-driving hooks to entice users to return to the app, like ensuring people who are on the instagram app can see important Threads."
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S Venkateshwari

01/08/2023 03:30 AM