During Sankranthi 2022, there will be a major conflict at the box office in India. The christmas season will be contested by SS Rajamouli's rrr, Ajith's Valimai, and Prabhas' Radhe Shyam. Due to the strong pre-release anticipation, all three films are predicted to fare well in theatres. During the release phase, they will also benefit from a few benefits on the international market. rrr is scheduled to premiere on january 7, 2022.


The premieres in the united states will take place on january 6th (Thursday). rrr will have two weekends and one public holiday in the first 11 days of its debut. That means there will be five holidays in this time frame, giving the film a significant advantage in terms of box office receipts. Valimai, Ajith's film, will be released internationally on january 13th (Thursday). On january 12, the premieres will take place.


As a result, the four-day long weekend has an edge in the US market. Radhe Shyam, starring Prabhas, will be released in theatres on january 14, with premieres in the united states on january 13. It will have the advantage of a three-day long weekend. Because of these advantages, all three films are likely to do well in the international market. There are also talks about Valimai getting a Pan-Indian release across 5 different languages.

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