According to popular opinion, 'F3' is the most anticipated film by the family audience. The marketing campaign is in full swing, and the picture has everything that a commercial entertainment should have. The comedy, romance, and glamour elements are all present in full force, and F2's track record is also positive, suggesting that the sequel will attract even more viewers. Surprisingly, advance bookings in practically all of the theatres in the two states are inadequate.

Even the largest theatres, which typically draw larger numbers to the opening day morning show, appear to be empty, with more than 50% vacancy. This is unquestionably not a good sign for films of this scale. dil Raju, on the other hand, made a promotional video in which he claims that the ticket prices for this film have not been raised and are instead being sold at government-set pricing. The issue to emphasise here is that the government has already dramatically increased ticket costs, which is not sitting well with the middle-class family audience.

On the other hand, it is widely believed that if a film flops at the box office, it will be released on OTT or tv within 20 days, as was the case with Acharya. If it is a success, the audience may have to wait for up to 40 days. When new films, big or small, arrive in theatres after only a few weeks, the audience loses interest in going all the way to the theatres and burning their pockets. It is important to note that the family audience has become disengaged from movie theatres. The young audience is the only one who attends movies in theatres.

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f3

G GOWTHAM

26/05/2022 11:50 AM