Nithin's macherla Niyojakavargam will be released in theatres today, while Nikhi's karthikeya 2 will make a big splash in telugu states tomorrow (Aug. 13). Despite bollywood flicks Laal by Aamir and Rakshabandan by Akshay occupying theatres in telugu states as well, nithin will now take precedence over Nikhil. Only high-quality content will be supported in theatres, as was demonstrated only last week. Bimbisara and Sitaramam have raised the bar with their captivating content. Therefore, it is up to Nithin's mass-market film and Nikhil's fantasy film to take the necessary action.
Even the hindi audience is becoming interested in Bimbisara and Sitaramam, which are about to be released in hindi, as Bollywood's high aspirations for aamir khan and akshay kumar (Rakshabandan is his third movie after Bachhan Pandey and prithviraj this year) have crashed to the ground. And if the movies macherla Niyojakavargam and karthikeya 2 live up to expectations, telugu films may gain an advantage over bollywood that may remain forever. We'll see.