Reportedly the Department for Promotion of Industry and Internal Trade (DPIIT) officials on Thursday met representatives from online food delivery firms like Zomato and Swiggy and offline industry leaders and directed them to sit and solve their differences and boost equitable growth in the industry.
Meanwhile the meeting was called to discuss issues such as deep discounting and opening up of private label brands by the online food platforms that have affected the operations of offline restaurants across the country. Furthermore sources told that both online food delivery platforms that also included Uber Eats and Food panda and the National Restaurant Association of india (NRAI) along with other offline hotels and restaurant associations gave their set of recommendations and justifications to the DPIIT officials on their concerns.
Moreover the online restaurant aggregators argue that they have created employment for thousands of people and must get support from the government. As per a recent study by business consultancy firm Market Research Future, the online food ordering market in india is likely to grow at over 16% annually to touch $17.02 billion by 2023. Perhaps the findings showed that 95% of the respondents surveyed order food online, owing to promotional offers and discounts, while 84% said it is hassle-free and time-saving.
