Background:

US President donald trump has imposed a 50% tariff on india, citing India’s large-scale oil purchases from russia and subsequent resale at a profit.

The move is being termed by india as “unfair, unjust and unacceptable.”


Baba Ramdev’s Appeal:

Yoga guru baba Ramdev has urged indians to boycott American products and brands.

He specifically named Pepsi, Coca Cola, Subway, KFC, and McDonald’s, calling for a “complete rejection.”

His statement: “Not a single indian should be seen at these outlets. The boycott should be so strong that it creates a stir in America.”


Global Boycott Sentiment:

Anger against US tariffs is not limited to India.

Similar calls for boycott of American goods are surfacing in France, Britain, and Canada.

Analysts believe if India’s 1.5 billion population distances itself from American brands, the impact on US companies could be massive.


Government’s Response:

Prime minister Narendra Modi has reinforced the “Swadeshi mantra”—urging citizens to buy indigenous products and support local businesses.

He emphasized that making india the third-largest economy requires a strong resolve for Swadeshi.

The indian government said it will take all necessary steps to protect national interests.


Political Echo:

AAP mp Ashok Kumar Mittal reminded trump of the Swadeshi movement of 1905.

He warned that a strategic boycott by 146 crore indians would hurt America more than India.


American Companies in India:

McDonald’s (Westlife Foodworld): Reported ₹2,390 crore revenue in 2024, a 5% rise from the previous year.

PepsiCo India: Achieved ₹8,200 crore revenue in 2024, placing india in its top 15 global markets.

PepsiCo has invested ₹3,500–₹4,000 crore in india over the last three years.

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