The Mercedes-Benz Hurun india Wealth Report 2025 sheds light on the spending habits of India’s wealthy, revealing how luxury, lifestyle, and investment intersect. With India’s rich households nearly doubling since 2021 to 8,71,700, here’s a look at what’s trending among the ultra-affluent:
1. Luxury Watches – The Rolex Obsession
· High-net-worth individuals (HNWIs) in india are increasingly investing in premium watches.
· Brands like Rolex, Patek Philippe, and Audemars Piguet are top choices.
· Watches are not just timepieces, but status symbols and investment assets.
2. Designer Apparel and Accessories
· fashion remains a major expense for India’s wealthy, with a strong preference for Gucci, Louis Vuitton, and Prada.
· Custom couture and limited-edition collections are especially popular among elite circles.
· Accessories like handbags, sunglasses, and belts complement high-fashion wardrobes.
3. Luxury Cars and Supercars
· Automobiles are a key expression of wealth. Popular choices include Mercedes-Benz, BMW, and Audi, while supercars like Ferrari, Lamborghini, and Rolls-Royce are coveted by the ultra-rich.
· Many invest in car collections, often showcasing rare or limited-edition models.
4. Real Estate and Private Estates
· High-value properties remain a favorite investment.
· Luxury apartments, private villas, and holiday homes in exotic locations combine prestige with potential returns.
· Urban centers like Mumbai, Delhi, and Bengaluru, along with international destinations, are hotspots.
5. Travel and Experiential Luxury
· Experiences are a growing trend, with the rich spending on private jets, yachts, and luxury vacations.
· Exotic trips, wellness retreats, and exclusive adventure experiences are highly sought after.
· Travel is increasingly about curated, Instagram-worthy experiences rather than just leisure.
6. Art, Collectibles, and Technology
· Many HNWIs invest in modern art, rare collectibles, and NFTs.
· High-end gadgets, smart home setups, and cutting-edge tech also attract significant spending.
· These purchases reflect personal taste, status, and investment foresight.
Key Takeaways:
· Luxury watches, designer fashion, and supercars dominate spending.
· Real estate and experiential travel are high-priority investments.
· The wealthy increasingly combine status, lifestyle, and investment value in their purchases.
The Hurun india Wealth Report 2025 highlights that India’s affluent are not just accumulating wealth, but using it to curate lifestyles that mix luxury, status, and smart investments. From Rolex to Gucci, private jets to exotic villas, India’s rich are defining modern opulence in multiple ways.
Disclaimer:
The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of any agency, organization, employer, or company. All information provided is for general informational purposes only. While every effort has been made to ensure accuracy, we make no representations or warranties of any kind, express or implied, about the completeness, reliability, or suitability of the information contained herein. Readers are advised to verify facts and seek professional advice where necessary. Any reliance placed on such information is strictly at the reader’s own risk..jpg)
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