India’s digital payments landscape is about to get more competitive. After the rise of Arattai as an indigenous messaging app, tech giant Zoho is now set to enter the UPI payments space, putting established players like PhonePe and google pay on alert. Here’s everything you need to know.
1. Zoho: The indian Tech Powerhouse
Zoho is already well-known for its suite of business apps, including CRM, productivity tools, and cloud services. With millions of users worldwide, Zoho has built a reputation for reliability and user-friendly platforms. Entering the UPI ecosystem is a natural step to expand its reach in India.
Fun fact: Zoho’s apps are already popular among startups and SMEs for their affordability and integration.
2. What Is Zoho UPI App?
The upcoming Zoho UPI app will allow users to send and receive money instantly using Unified Payments Interface (UPI). It promises a seamless interface, robust security features, and easy integration with Zoho’s other apps.
Expected features:
· Instant payments and transfers
· Bill payments and merchant services
· Expense tracking and analytics
· Integration with Zoho’s suite for businesses
3. Why This Matters for PhonePe and google Pay
PhonePe and google pay currently dominate the UPI market. However, Zoho’s entry could shake things up because:
· Zoho already has a loyal user base across its apps
· Businesses using Zoho may prefer an integrated payment solution
· Zoho emphasizes privacy and security, appealing to cautious users
Tip: Zoho’s focus on small businesses and professionals could carve out a niche market in India.
4. The Growth of Indigenous Apps
With Arattai gaining traction in messaging, the trend of homegrown apps is rising. Zoho’s UPI app aligns with India’s push for wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital sovereignty and supporting Made-in-India products. This move reflects a broader shift towards domestic wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital solutions.
5. When Can We Expect It?
Zoho has not announced an exact launch date yet, but industry insiders expect a soft launch within the next few months. Early access may be offered to existing Zoho users for testing and feedback.
6. What Users Can Look Forward To
· Enhanced user experience with clean interface
· Business-friendly features for SMEs
· Secure and fast UPI transactions
· Integration with Zoho ecosystem for seamless work-life management
7. Final Take
Zoho entering the UPI space is a significant development. With India’s digital payments market expanding rapidly, competition is only set to increase. Users can expect more choices, better features, and enhanced security as homegrown apps like Zoho make their mark.
Disclaimer:
The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of any agency, organization, employer, or company. All information provided is for general informational purposes only. While every effort has been made to ensure accuracy, we make no representations or warranties of any kind, express or implied, about the completeness, reliability, or suitability of the information contained herein. Readers are advised to verify facts and seek professional advice where necessary. Any reliance placed on such information is strictly at the reader’s own risk.
click and follow Indiaherald WhatsApp channel