On this day is the idols are taken to the seashore or ponds. Hence, the festival is also known as holy bath ceremony. Processions from different temples arrive at the sea with the idols of Lord vishnu and Lord Shiva. Idols of shakti are also brought to the sea. Pujas and other rituals are performed at the sea shore. Thousands of devotees throng the sea shore to offer prayer.
The temple Idols are given a bath in the sea, pond or lake as per traditional rituals. Idols of gods and goddess worshipped in the Temples are carried in a big procession. In some temples, Gaja-puja (elephant worship) and Ashwa pooja (horse) are performed. The devotees take a bath in the sea with the belief that the holy waters wash away all the sins. The festival of Masi Magam appears very colourful and divine.
It is one of the most powerful Full moon day of the year since the moon aligns with Magha. It is the birth Star of the Kings and Ancestors. This event occurs only once a year and signifies the descent of heavenly beings to the earth. Masi Magam offers abundance and prosperity associated with the Full moon and the Magha star.