New Delhi: A high‑level panel jointly organised by the Motion Picture Association (MPA) and the Federation of indian Chambers of Commerce and industry (FICCI) delved into how Artificial Intelligence (AI) is reshaping the craft and business of storytelling at the AI Impact Summit 2026 in India’s capital. industry leaders discussed both the transformative potential of AI and the continued importance of human creativity in narrative art.
AI as a Transformative Tool in Storytelling
The panel, titled “Where Content Meets Code: Reimagining Storytelling,” explored how AI tools are influencing creative processes across the content value chain, from concept development and production to marketing and distribution. Experts noted that while AI can significantly enhance efficiency and open up new creative possibilities, it should be seen as a collaborative tool rather than a replacement for human judgment.
Industry leaders highlighted examples such as AI‑assisted script development, automated editing tools, and smart content recommendation systems that help creators better understand audience preferences. Despite these advances, the core elements of storytelling — nuance, emotional insight and cultural context — remain rooted in human experience.
Balancing Innovation with Human Creativity
Participants underlined that AI should not diminish the “soul” of narrative art. While algorithms can suggest patterns or analyse large datasets, creative choices grounded in human emotions and ethical perspectives continue to define impactful stories. This theme was echoed by panel speakers as they discussed the industry’s evolving relationship with wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital technology.
In parallel remarks at the summit, lyricist and Prasoon Joshi said India’s cultural and philosophical traditions position it well to lead global conversations on AI’s integration with human values — reinforcing that technology must serve people and stories, not replace them.
Addressing Policy, Rights and Trust
Another core theme was the need to develop policy frameworks that support innovation while protecting the rights of creators. Discussions touched on issues like copyright, licensing, attribution, and fair remuneration in an era where AI can generate or assist in producing creative content. Experts emphasised that ensuring trust in AI systems and safeguarding creator value are essential to sustainable growth in the creative economy.
Government officials and industry leaders noted that responsible deployment of AI could expand creative opportunities without eroding the economic and cultural rights of artists and storytellers.
Looking Ahead: AI’s Role in media and Entertainment
The MPA‑FICCI panel was part of a broader conversation at the AI Impact Summit 2026, which brings together policymakers, technologists, creative professionals, and global experts to explore AI’s impact across sectors. Throughout the summit, sessions have addressed themes ranging from inclusive AI adoption and workforce transformation to governance, ethics, and cross‑industry collaboration.
By focusing on storytelling — one of the most human expressions of culture — the MPA‑FICCI panel emphasised that technology and creativity can co‑exist, driving new forms of artistic expression while retaining the core values that make stories meaningful.
Conclusion
The MPA‑FICCI panel at the AI Impact Summit 2026 showcased how AI is influencing the future of storytelling without overshadowing human creativity. Experts agreed that the technology’s role is best framed as a partner to human ingenuity, enhancing tools and workflows while leaving the heart of narrative — intuition, emotion, and cultural depth — firmly in human hands.
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