The film ‘Kubera’ directed by sekhar kammula is finally going to hit the theaters. dhanush announced that he would be doing a film with sekhar kammula sometime in 2021, but it took so long for the film to come out. Now, Kammula, who has impressed everyone with his own sensible stories, is coming to the audience with a big vision and commercial making this time. tamil star dhanush is playing the hero, while Akkineni nagarjuna is going to appear in a special role. Another highlight is that devi sri prasad is providing music for Kammula's film, which stars rashmika as the heroine for the first time. However, sekhar kammula, who has always planned his films on a small scale, has made the film with a huge budget this time.

Actually, the film was originally planned to be finished with a budget of less than 100 crores. But with the increase in casting, set work, and technical values, the total budget reached Rs. 150 crores. According to information revealed by producer Sunil Narang himself, the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital rights alone have earned Rs. 47 crores for this film. Now, when it comes to theatrical business, it is reported that the business in telugu states, tamil Nadu, Karnataka, overseas, and other areas has been done in total up to Rs. 65 crores.
That is, for the film to achieve break-even, the local share has to reach this level. The gross required for that is at least Rs. 120 crores. That is, the film has to work on a very large scale. Even though dhanush has a following in tamil Nadu, the film's low expectations have affected its business. Advance bookings are also mixed. However, there is a fair buzz in Telugu. Nagarjuna's presence, Rashmika's craze, and Shekhar Mark's presence together are likely to help the film achieve a good opening on the first day. If the talk for the film is positive, the team is confident that it will have a long run.

Pre-release theatrical business:

Telugu states: Rs.33 crore.

Tamil Nadu: Rs.20 crore

Karnataka + Rest of India: Rs.6 crore

Overseas: Rs.8.5 crore

Total theatrical business: Rs.65 crore

However, if there is good talk in both the telugu and tamil markets, it will not be difficult to reach this target. If Kammula's films click, there is a possibility that family audiences will queue up at the theaters. Let's see how far his magic will work out this time.
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Sowmiya Sriram

19/06/2025 09:25 PM