Pawan Kalyan’s participation during the promotions of hari Hara Veera Mallu is going to deliver a significant boost to the film unit. This particular period drama needs to be pushed, and pawan kalyan is the only person who can do it, unlike other films where the material speaks for itself. He immediately jumped in to promote the movie after realising its necessity and urgency. In the meantime, ticket prices were suitably raised by the governments of both telugu states, which bodes well for higher opening weekend earnings. The team is expecting a great opening on the release day.
The film will undoubtedly benefit from the special premiere show, which is priced at 600 rupees (excluding GST), a 200 rupee price increase, and 150 rupees for nearly two weeks of ticket sales—that is, if the right kind of people attend. Moreover, what is vital is the word of mouth as it can alone draw crowds to cinemas, especially when the charges are substantial.
Thus far, North American premiere advance sales are promising. According to reports, the movie has made $406,126 from 446 locations so far. There are 1201 shows planned, and 14738 tickets will be sold. The overall Premiere Sales in North America are $450,000. The movie saw a jump of over $100K after Pawan took over the promotion.
For the movie to have a chance at $1 million premieres, it now needs to make another significant leap. The dynamics of the movie may also change if pawan kalyan decides to participate in the promotions for the next two days. One event is planned for Visakhapatnam, and another is anticipated to occur in Mangalagiri.
The film, which was directed by jyothi krishna and krish Jagarlamudi, was funded by AM Rathnam. Tonight is the special premiere of the picture, which will be released on July 24.
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