Young actresses like rashmika mandanna, Sreeleela, and Keerthy suresh have collaborated with some of the biggest names in indian film, but now they are partnering with heroes who are less well-known. This has sparked discussion on whether or not these choices are diminishing their celebrity and brand value.
Consider Sreeleela as an example. She most recently acted in Junior, a movie that received harsh social media criticism, with debutante Kireeti. Known as the "National Crush," rashmika mandanna is presently starring in The Girlfriend alongside Deekshith Shetty, and Keerthy suresh starred opposite suhas in the oddball country comedy Uppukappurambu. Are these wise strategic choices or career blunders?
Lagadapati sridhar, the producer, believes the latter. "They have a lot of top heroes in their lineup, and these are just one-off films," he explains. Due to its large kannada banner, prominent technicians like DSP and Peter Hein, and a sizable launch platform, Sreeleela may have consented to Junior's request. It has no bearing on her reputation in bollywood or Tollywood. Internet trolling is sporadic and should not be taken seriously.
Sridhar claims that Rashmika's situation is the same. Even though she starred in Animal and pushpa with well-known actors ranbir kapoor and Allu Arjun, her job in The Girlfriend might give her more creative freedom. In contrast to the little roles she had in her popular movies, he says, "it might be an author-backed role, giving her the chance to display range."
Keerthy Suresh's latest decision was mostly an experiment. "She plays a naive, humorous village leader in Uppu Kappurambu—a refreshing change from her usual intense roles," sridhar says.
But a celebrity manager adds another element: cash. For movies starring lesser-known heroes, these actresses frequently demand ₹3 to ₹4 crore. Ironically, they typically receive lower compensation while working with famous people. Smart, new-age heroines know their brand and get more screen time, control, and higher salaries when they are coupled with smaller guys.
Therefore, by straying from big-banner partnerships, are these actresses losing their star power? Not at all. They actually appear to be making well-considered financial and professional decisions, combining popular appeal with solo displays, and mainstream films with unconventional roles. They're growing their brand instead of damaging it.
It's evident that performance frequently outperforms pairing as viewers become more content-driven. This change is something that these actresses are well aware of.
Consider Sreeleela as an example. She most recently acted in Junior, a movie that received harsh social media criticism, with debutante Kireeti. Known as the "National Crush," rashmika mandanna is presently starring in The Girlfriend alongside Deekshith Shetty, and Keerthy suresh starred opposite suhas in the oddball country comedy Uppukappurambu. Are these wise strategic choices or career blunders?
Lagadapati sridhar, the producer, believes the latter. "They have a lot of top heroes in their lineup, and these are just one-off films," he explains. Due to its large kannada banner, prominent technicians like DSP and Peter Hein, and a sizable launch platform, Sreeleela may have consented to Junior's request. It has no bearing on her reputation in bollywood or Tollywood. Internet trolling is sporadic and should not be taken seriously.
Sridhar claims that Rashmika's situation is the same. Even though she starred in Animal and pushpa with well-known actors ranbir kapoor and Allu Arjun, her job in The Girlfriend might give her more creative freedom. In contrast to the little roles she had in her popular movies, he says, "it might be an author-backed role, giving her the chance to display range."
Keerthy Suresh's latest decision was mostly an experiment. "She plays a naive, humorous village leader in Uppu Kappurambu—a refreshing change from her usual intense roles," sridhar says.
But a celebrity manager adds another element: cash. For movies starring lesser-known heroes, these actresses frequently demand ₹3 to ₹4 crore. Ironically, they typically receive lower compensation while working with famous people. Smart, new-age heroines know their brand and get more screen time, control, and higher salaries when they are coupled with smaller guys.
Therefore, by straying from big-banner partnerships, are these actresses losing their star power? Not at all. They actually appear to be making well-considered financial and professional decisions, combining popular appeal with solo displays, and mainstream films with unconventional roles. They're growing their brand instead of damaging it.
It's evident that performance frequently outperforms pairing as viewers become more content-driven. This change is something that these actresses are well aware of.
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