🧨 WHEN THE MOUTHPIECE CALLS THE MIC A ‘HIT JOB’
Once upon a time, NDTV stood for fearless journalism — the network that gave voice to dissent, exposed corruption, and questioned governments. Today, that NDTV doesn’t exist.
The corpse still walks, but the soul has been sold.
So when NDTV — now owned by Gautam Adani, the billionaire whose empire depends on government blessings — calls The Washington Post’s investigative report a “hit job”, it’s not irony.
It’s obedience.
It’s like Arattai developers lecturing Signal and Telegram about encryption — absurd, laughable, and painfully revealing of what corporate capture does to journalism.
💰 ADANI’S NDTV: THE FALL FROM FREE press TO FIXED PRESS
Let’s not sugarcoat it. NDTV today is Adani TV with better lighting.
When the conglomerate took over in 2022, it wasn’t just a business transaction — it was the final nail in the coffin of India’s last big independent newsroom.
From critical coverage to cautious commentary, the transition was swift and silent. Journalists left. Editors vanished. Tone changed. NDTV 2.0 now sounds less like a watchdog and more like a brand extension of adani Enterprises Ltd.
When your owner’s fortunes are tied to government contracts, regulatory favours, and opaque offshore structures, journalism becomes a luxury you can’t afford.
📰 CALLING THE WASHINGTON POST A “HIT JOB”
Let’s pause and appreciate the irony.
The Washington Post, one of the world’s most credible media institutions, published a detailed investigation into the Adani Group’s financial dealings and political proximity.
NDTV’s response?
Instead of engaging with facts, it dismissed the story as a “hit job.”
That’s not journalism. That’s PR — the kind you get when your newsroom doubles as a crisis-communication cell for your owner.
Imagine a student caught cheating, calling the examiner biased. That’s NDTV today — indignant, insecure, and indebted.
🧠 TRUTH IS A “HIT JOB” ONLY WHEN YOU’RE HIT BY IT
This new NDTV isn’t allergic to lies — it’s allergic to the truth that hurts its shareholders.
The Washington Post didn’t invent the numbers. It didn’t create the debt. It didn’t fabricate the web of offshore shell companies.
It simply puts them in the sunlight.
And that’s what NDTV now calls a “hit job.”
Truth feels like a hit only when you’ve built your empire on illusion.
📉 JOURNALISM DIES THE MOMENT IT’S BOUGHT
Let’s be clear: ownership defines editorial freedom.
When adani entered the newsroom, NDTV’s moral compass exited quietly.
You can’t investigate your boss. You can’t question your benefactor.
That’s why NDTV now treats scrutiny as blasphemy and silence as patriotism.
It’s no longer the Fourth Estate. It’s a subsidiary with a studio.
🪞 THE MIRROR THAT REFUSES TO REFLECT
Once upon a time, NDTV was India’s moral mirror — uncomfortable, reflective, and honest.
Now, it’s a funhouse mirror — distorting truth to flatter power.
The irony is poetic. The same channel that once exposed crony capitalism now defends it.
The same newsroom that once lectured others about press freedom now gaslights its own audience.
The same journalists who once challenged the government now echo its talking points.
NDTV hasn’t just lost credibility. It’s lost self-respect.
💬 NOBODY EXPECTS NDTV TO REBEL — BUT IT COULD’VE RESISTED
Let’s be fair: no one expected NDTV to take down Adani.
But did we expect it to kneel this quickly?
Nobody demanded heroism — just honesty.
It could’ve chosen silence over servility, restraint over ridicule.
Instead, it’s now the corporate version of whataboutery, screaming “foreign conspiracy!” every time an international paper dares to do its job.
When you start defending billionaires instead of the truth, you’re not a journalist. You’re an employee in a suit with a teleprompter.
⚖️ THE CREDIBILITY CRISIS THAT NDTV CAN’T WHITEWASH
NDTV once had a brand that commanded trust across political lines.
Today, its name provokes smirks and memes.
Every editorial defending adani erases years of credibility. Every anchor parroting the corporate line widens the trust deficit.
And the worst part? The newsroom knows it. The silence of old NDTV journalists isn’t loyalty — it’s mourning.
🔥 THE REAL CRISIS: SPINELESSNESS
The tragedy of NDTV isn’t that it’s owned by Adani. It’s that it acts owned.
Ownership doesn’t have to kill integrity — collaboration does.
NDTV didn’t just lose its editorial independence; it surrendered its backbone.
When your newsroom becomes an echo chamber for your financier, you stop being media — you become marketing.
And that’s what we’re witnessing:
the slow metamorphosis of journalism into advertising, truth into packaging, news into noise.
🧨 THE FINAL WORD: FROM news TO INFOMERCIAL
The next time NDTV calls a Washington Post investigation a “hit job,” remember —
It’s not speaking for journalism.
It’s speaking for its shareholders.
NDTV once stood for “New delhi Television.”
Now it stands for “No Dissent Television.”
Because journalism doesn’t die when it’s censored.
It dies when it’s bought — and forgets who it once was.
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