NDTV has just clocked its 10th straight quarterly loss — and the numbers are brutal. Nearly ₹100 crore flushed down the drain in just three months. Yet the channel is still breathing. Not because some generous corporate owner loves bold journalism. No. It’s being kept on life support for one reason only: it serves a much darker, far more useful political purpose.


1. This isn’t a failing business. It’s a calculated investment in control.
No sane corporate house keeps pouring money into a sinking ship out of pure passion for news. They do it to own the microphone, twist the narrative, and run a well-oiled propaganda engine for their political bosses. The takeover was never about profit. It was always about power.


2. Remember how the founders were hounded with Income Tax notices?
The delhi High court just quashed those cases against Prannoy Roy and radhika Roy and slapped a ₹2 lakh cost on the department. Suddenly, it all looks exactly like what critics screamed from day one: classic pressure tactics designed to soften up the Roys and pave the way for the takeover. Coincidence? Yeah, right.


3. This is textbook media capture playing out in real time.
A massive corporate house willingly bleeding cash quarter after quarter to keep a news channel afloat screams one thing loud and clear — political obedience matters more than balance sheets. The channel doesn’t need to make money. It just needs to toe the line.


4. Nothing here is new. We’ve known it all along.
We’re just watching the ugly truth spelled out in red ink, one devastating quarterly loss at a time. NDTV isn’t dying. It’s being deliberately kept alive — as a loyal mouthpiece, not a media house. And that, more than any balance sheet, tells you exactly what the takeover was really about.
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SIBY JEYYA

02/05/2026 12:30 AM