Swiggy wishes little Advent. Like Google, it, too, has ended up with a vibe that's to say that whenever you observe ordering meals—among different things—chances are you are most probably thinking about Swigging it.

Launched in 2014, the platform rapidly revolutionized food transport and has, for that reason, broadened its horizons in terms of both ambition and product offerings. Cut to nowadays, while it presents almost everything under the sun, from groceries and vital items to eating-out offerings and more.

Operating in over 500 towns and processing an incredible million orders daily, swiggy is one of all of India's biggest hyperlocal transport structures. So, manifestly, it has made a reputation—largely it is super, with some controversial bits putting it at the fringes. We sat down with key executives in their engineering branch—Mitansh, who is engineering supervisor for Swiggy's consumer ios team (leading the meals business line), and Agam, engineering manager for the Instamart app crew—to speak about both aspects on the sidelines of Apple's massive global builders conference, or WWDC 2025.

Boom and transformation

"Swiggy commenced operations in 2014," Mitansh says, reminiscing on a decade of increase and transformation, each behind the curtain and at the vanguard. "Again, then, we had been simply doing food transport; however, seeing that then, we've ventured into different enterprise strains, be it Instamart, Dineout, Handpick, and others."

Imperative to why it has only grown stronger—and more efficient—through the years is the agency's unwavering consciousness of the quick consumer and the relentless pursuit of making their revel in as rapid and easy as humanly possible. "At swiggy, our foremost goal is to ensure we're presenting an unbroken experience and stability to the consumer: our crash-free costs are at 99.9 percent, and our page load times take much less than 500 milliseconds," he says, highlighting the quantity of painstaking attempts that go behind making a product as huge as paintings as frictionlessly as it does most of the time.

Apple has a small, however essential, function to play in this. "We're operating with the apple Developer Center [in Bangalore] very intently when you consider that 2018," Mitansh explains. "We've used this possibility to combine a number of their trendy technologies, some of which might not even be announced yet."

Running with Apple

One of the tangible consequences of this near partnership is stay activities. "We've some capabilities that we developed working intently with Apple. One among them is Stay Sports. It's far better than a widget that you see for your lock display screen, and it's miles better to see the order status without even opening your app. swiggy, in truth, became one of the first packages to put this into effect in India. Right now, we are getting over four hundred thousand day-by-day periods of stay sports," he says, including "this selection has extensively more desirable consumer comfort, permitting them to music their orders at a look, a critical element of on-demand services."

Agam picks up the thread, elaborating on some other important area of collaboration: accessibility. "Every other issue that we've labored on with the apple Developer Center is accessibility, in which we've made our app extra accessible for human beings with motor and vision disabilities. We have applied a bunch of capabilities around voice-over and voice manipulation so that any user can interact with our app and region orders seamlessly."

He stresses that their efforts pass beyond mere implementation. "We do not stop with simply the implementation, but we make sure that anything we are enforcing is developing a real effect for our quitting customers. We constantly sing about how accessible our consumer funnel is, and whenever we do enhancements, we see a steady uptick in the order contribution as well as in the accessible sessions. We strive to encourage different packages as well to make sure they may be additionally making their apps more reachable." This proactive approach to accessibility guarantees inclusivity, meaning that more people can use the platform often and easily.

The agency is always on the lookout for new ios frameworks and is quick to adopt them, which is important. "We attempt to be the front-runners and the first to adopt the ios frameworks that apple comes up with each year," Agam says, adding that speedy UI has reduced the time of development by as much as 30 percent internally, saving time for similar innovation in different regions.

Beyond developer benefits, those adoptions translate into primary blessings for his or her person base. Agam gives some examples. "We've additionally carried out a few capabilities that are a part of what we trust is a consumer's pride, like in-app translations. In our meals menu, which is a text-heavy web page, we use those apis to translate text from english to Hindi. It works seamlessly."

He continues, "One more characteristic we've got applied is OCR (optical individual recognition), wherein you may experiment with any photo and get a textual content out of it to do any sort of good judgment round that. Based totally on it, we created a swiggy and Instamart buying list, which allows you to region orders with the aid of scanning gadgets from a bit of paper or whatsapp textual content multi-functional click-on. It has become an immediate hit on social media."

Agam also highlights their strategic shift to the usage of native cellular technology. "We have been very vocal about the use of the increasingly ios local textual content framework because it has helped enhance screen load instances with the aid of up to 50 percent," leading to a greater "fluid, responsive, and, in the long run, extra pleasurable person experience."

Dispelling the charge disparity myth

The verbal exchange continually drifts to address the huge elephant in the room, which is the chronic rumors of charge disparity among apple and Android users. Greater mainly, "Does swiggy fee greater from iphone users?"

Agam's response is unequivocal. "No, we do not try this. We don't have any set of rules like that. Perhaps some different competition might have, however we don't do the disparities. The only difference might be primarily based on an offer that perhaps a new user receives as compared to existing customers. However, we don't have any price disparity based totally on Android and ios," he says, hoping this puts to rest all speculation.

Increasing the position of algorithms inside swiggy, Agam explains their pervasive effect in shaping the user experience, in particular in personalization. "Usually, speaking, it starts with the order of eating places that come inside the pool. The list of eating places you get while you open the app itself is a big algorithm that has been curated over the last few years. It is primarily based on your unique place and alternatives."

Algorithms produce other full-size applications inside Swiggy. "In advance, we had a gifting chatbot as well, wherein we advocated a bunch of alternatives to users primarily based on their desires and finances. Algorithms also come into play at some point in seasonal and pageant-based activities to curate gadgets primarily based on the location and nature of the pageant."

Mitansh elaborates on the algorithmic intelligence on the eating place side. "Even on the restaurant facet, when we ingest the records, we've one-of-a-kind DS (records technology) models in the region, which contend with what information is going into the machine. Our eating place partners won't be technically sufficient to make certain that they're including the right pix or the proper description. At times, they could even bypass the outline. So, we have these AI models in place that recommend a description based on the picture or text. We additionally have certain competencies to beautify their pics. Most of these algorithms are in the region to make sure our ingestion is top-notch," he says, emphasizing Swiggy's data-driven technique to improving both user and companion studies.

Examine and adapt

The conversation returns to the profound effect of the apple Developer Center in Bangalore. Agam admits swiggy wasn't always as technologically superior as perhaps it is today. "Before 2018, we were no longer privy to how accessibility in apps works and what blessings it may provide to the client if it becomes smooth or difficult to do. In 2018-2019, we attended a bunch of classes at the apple Development Center in which apple helped us recognize the nitty-gritty of app accessibility: functions like voice control and voice-over were discussed, and how we ought to do upgrades on top of them to make certain we're presenting a terrific experience to give up purchasers."

He maintains, "based on those learnings, we incorporated and applied the features and shared them with the apple crew. They were kind enough to present their comments about what labored and what is probably lacking. Whilst we launched the cease-product, we got an excellent response from the consumers," Agam says, including, "Feedback and collaboration from apple were pivotal for us to put in force a lot of these capabilities."

The role of the apple Developer Center extends past technical steering. It's miles the repository of the maximum of Apple's international fine practices. So, other than integrating the modern-day technologies and platforms, builders like swiggy are also uncovered to global labs and first-class case research, whether it's round UI and UX (or truly being uncovered to creatives and apps from other markets).

Because the interview nears its end, the conversation evidently turns to WWDC 2025 and Swiggy's expectations, particularly around apple Intelligence. "final year whilst apple Intelligence turned into an announcement, we were very obsessed with how we can contribute more closely and create a use case of apple Intelligence in our swiggy application as well. We attended many seminars," Agam says.

Swiggy is actively testing at least one apple Intelligence characteristic at the time of writing. "One of the features that we thought would work [for us] is the Playground apis, an activator where you can just write a few matters and create your custom emoji. We tried to peer if we could seamlessly integrate it into our account web page wherein, while a user comes, they could create a personalized photo of them, and it sits as a profile icon. It is currently in beta. We're looking to make it more widely available in a few days."

But Agam also hopes apple Intelligence can have a bigger impact quickly. "With apple Intelligence, not that many use instances are coming as we had been hoping for, so optimistically we can be seeing more capabilities [rolled out soon] in an effort to create extra effect in making our app more seamless to use."

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