The skilled assistant director, who also happens to be SS Rajamouli's son, noted that despite the fact that they had spent millions, it was the audience, out of love and respect for the film, that had promoted it for free. "We are unable to purchase the audience's love. There was no way to get directors like Steven Spielberg and james cameron to discuss the movie. I'm glad we earned that respect," karthikeya continued. The person in charge of overseeing the entire campaign activity has now come clean about the exact budget used for the oscar campaign.
The skilled assistant director, who also happens to be SS Rajamouli's son, noted that despite the fact that they had spent millions, it was the audience, out of love and respect for the film, that had promoted it for free. "We are unable to purchase the audience's love. There was no way to get directors like Steven Spielberg and james cameron to discuss the movie. I'm glad we earned that respect," karthikeya continued. The person in charge of overseeing the entire campaign activity has now come clean about the exact budget used for the oscar campaign.