Why jackie shroff Moved delhi HC?

Following in the footsteps of amitabh bachchan and Anil Kapoor, hindi film actor jackie shroff on tuesday approached the delhi High court (HC) to restrain firms, social media channels, artificial intelligence (AI) apps as well as GIF-making platforms from using his name, voice, image or any other attribute without his consent. Bar and Bench reported that Justice sanjeev Narula heard the matter in some detail and issued summons to the defendants. The court said it will hear the matter on the issue of interim injunction on May 15.

As per the Intellectual Property India, Shroff holds the trademark Bhidu across multiple classes (application IDs (3227967, 3227968, 3227969), along with Apna Bhidu and Bhidu Ka Khopcha. He had applied for the trademark in april 2016. According to Bar and Bench, Shroff’s lawyer Pravin anand told the court that in some instances, offensive memes have been made using his images and that his voice has been misused for similar purposes as well. The court was informed that in certain cases, pornographic material is being created using Shroff’s persona.

Anand said that Shroff was not looking to stop parody or satire, but wanted an injunction against merchandising, defamatory and distorted uses of his personality. It was Shroff’s case that several social media companies, stores, social media handles as well as AI tools are using his attributes without authorisation and not only making money from such unauthorised use, but also creating confusion and damaging his reputation. He has made Google-owned Tenor and another GIF making company Giphy as well as AI platforms parties to his suit.

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