Bengaluru, The Congress-led government in karnataka on monday stated that the choice to appoint actress tamannaah bhatia as the emblem ambassador of Public Sector Undertaking (PSU) karnataka Soaps and Detergents Limited (KSDL) has been made merely on commercial enterprise grounds.
Significantly, the Siddaramaiah-led karnataka government has appointed tamannaah bhatia as the brand ambassador for the popular mysore Sandal soap manufactured by KSDL.
The actress has been paid Rs 6.20 crore fee for the same.
The karnataka authorities' selection to name tamannaah bhatia as the logo ambassador for KSDL has stirred a problem with kannada companies and the bjp, elevating objections to the move.
Reacting to their objections, M.B. Patil, minister for Large and Medium Industries, on monday, stated, "In the wake of actress tamannaah bhatia being appointed as KSDL's emblem ambassador, bjp leaders are making loud statements. However, where have these leaders been when large-scale scams took place underneath the chairmanship of Madal Virupakshappa all through the tenure of the bjp government?"
"The identical leaders, who now portray themselves as protectors of Karnataka's entrepreneurial historical past, remained tight-lipped when Madal Virupakshappa was dispatched to prison on charges of corruption in KSDL. Did bjp country president B.Y. Vijayendra have a role in the irregularities?" he wondered.
Patil clarified that the choice to rent tamannaah as KSDL's brand ambassador was made simply on commercial enterprise grounds.
"An expert committee reviewed several factors before making the decision. a few other celebrities were additionally taken into consideration, but they have been below contract with competing brands and consequently could not be decided on," he maintained.
Taking a jibe at Vijayendra and different bjp leaders for their recent statements approximately maintaining the legacy of KSDL, he puzzled over their silence while the agency turned into a plague of irregularities throughout the BJP's stint in energy.
He said that since the congress government took office, proactive measures were taken to streamline KSDL's operations.
"With the equal gadget and workforce, we have strengthened the manufacturing potential, and the enterprise is now turning a profit. The bjp leaders, who have been indifferent when KSDL became incur losses, are now issuing grand statements about protecting the state's hobbies," Patil criticized.
"Leaders of some organizations who had in advance wondered about Tamannaah's appointment later contacted me and expressed their delight with the measures being taken to increase KSDL's reach. They admitted that they had not been fully aware of the information initially," the minister remarked.
He also knows that 23 new products have been introduced to KSDL's lineup, with plans underway to launch dishwashing products and perfumes.
Patil, in addition, said that similar reforms were being implemented inside the mysore Sales international Restricted (MSIL).
"projects will quickly be released by using leader minister Siddaramaiah. We've brought in digitization measures geared toward increasing MSIL's annual transactions to Rs 10,000 crore by the year 2030. Additionally, MSIL's stationery division has been revived, which includes the relaunch of 'Lekhak' notebooks," he said..jpg)
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