In a major development for indian cricket, Apollo Tyres has secured the coveted jersey sponsorship rights for the indian cricket team. The tyre manufacturer will pay around Rs 4.5 crore per match, marking a notable increase in the sponsorship fee compared to the Rs 4 crore paid by Dream11, the previous sponsor.
1. A Significant Partnership for Apollo Tyres
Apollo Tyres, known for its robust presence in the automotive industry, has now extended its branding into the world of sports by becoming the official jersey sponsor for the Indian national cricket team. This partnership places the company at the forefront of India’s most-watched sport, with their logo now prominently displayed on the team’s jerseys.
2. Financial Terms of the Deal
The reported sponsorship deal of Rs 4.5 crore per match reflects a strong commitment from Apollo Tyres to invest in the indian cricket ecosystem. This is a substantial increase from the previous sponsorship agreement, where Dream11 paid Rs 4 crore per match. The new partnership ensures that Apollo Tyres’ brand reaches a massive audience, given the popularity of indian cricket, both in india and globally.
· Deal Comparison: Apollo Tyres will pay Rs 4.5 crore per match, setting a new benchmark in cricket sponsorships. This hike in the sponsorship fee signifies the increasing value of cricket-related marketing in the country.
3. The Growing Appeal of cricket Sponsorships
With Indian cricket consistently achieving global viewership records, becoming a sponsor of the indian team has become a highly coveted position for brands. The exposure that sponsors get through the indian team’s jersey is unparalleled, with billions tuning in to watch the Men in Blue play in international tournaments, including the ICC tournaments, bilateral series, and the IPL.
· Brand Exposure: The sponsorship deal will provide Apollo Tyres with massive visibility across various international cricket platforms, boosting their brand recognition among indian fans and global audiences.
4. The Role of Sponsorships in indian Cricket
The jersey sponsorship is a highly significant source of revenue for cricket in india-Latest Updates, Photos, Videos are a click away, CLICK NOW'>the board of control for cricket in india (BCCI). For companies, it offers an opportunity to align themselves with the nation’s favorite sport and reach a wide consumer base. With high-profile cricket events around the year, sponsors enjoy constant visibility across different media platforms.
· Impact on BCCI: This deal will also provide BCCI with continued financial strength, allowing them to support various initiatives within the sport, including the development of grassroots cricket and the promotion of women's cricket.
5. The Importance of Apollo Tyres in the Deal
Apollo Tyres is a leading name in the global tyre industry, and this sponsorship deal allows them to enhance their image as a prominent, Indian-based multinational brand. With this deal, Apollo Tyres is expected to reinforce its connection with Indian consumers while expanding its reach on the global stage through the sport of cricket.
6. A New Era for the indian Team’s Jersey
As the new jersey sponsor, Apollo Tyres will have their logo featured prominently on the front of the Indian cricket team’s jersey, starting from upcoming matches. This marks a new chapter for the team’s sponsorship history, and fans will be eagerly watching the transformation of the team’s official kit with Apollo’s branding.
Conclusion
Apollo Tyres’ entry as the new jersey sponsor for the Indian cricket team is a landmark move that strengthens the synergy between sports and corporate sponsorships in India. With a deal worth Rs 4.5 crore per match, Apollo Tyres has demonstrated its confidence in the power of indian cricket and its potential to enhance brand visibility. As indian cricket continues to enjoy unprecedented popularity, this partnership is set to elevate the sport's commercial landscape even further.
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