A recent survey by way of LocalCircles has revealed the devastating effect of the april 22 pahalgam terror attack on Kashmir's booming tourism quarter.
The militant strike, which claimed at least 28 lives, has brought about mass cancellations and growing uncertainty, just because the area changed into gearing up for a document-breaking journey season.
Kashmir tourism is in disaster.
According to the survey, 62% of households with bookings to kashmir between May and december 2025 have now cancelled their plans. Conducted throughout 361 districts, the survey acquired over 21,000 validated responses, reflecting a huge demographic spectrum from both urban and rural India.
The attack, believed to be accomplished by using militants of The Resistance Front, has shaken traveler self-assurance, with home airlines receiving greater than 15,000 flight cancellation or rescheduling requests for routes to Srinagar.
From document Tourism to speedy Decline
Kashmir had recorded 2.3 crore tourist arrivals in 2025, indicating a capability all-time high for tourism. However, the pahalgam incident has cast a protracted shadow, threatening now not only general tourism but also key religious occasions like the amarnath Yatra.
Excursion operators are worried that if the authorities fail to restore confidence quickly, the long-term results for Kashmir's financial system could be extreme.
Travel sentiments throughout India
The survey also indicates a dramatic shift in journey intentions:
Only 29% of respondents say they nonetheless plan to visit kashmir in the subsequent 3 years.
33% say their selection will rely upon how efficiently the government improves the security situation.
Meanwhile, 38% of those at the beginning making plans for an experience say they'll nevertheless move ahead, displaying some resilience amid fear.
What Leaders Are Announcing
Prime minister Narendra Modi condemned the assault, vowing that the perpetrators could face unprecedented outcomes. "The self-discipline of 140 crore indians will now spoil the game of the masters of terror," he declared.
J&K mla Sajad Lone delivered that the motive behind the fear strike was to "economically disempower Kashmir."
Unless security features are unexpectedly reinforced and self-assurance restored, the once-thriving tourism area in kashmir may additionally take years to get over this blow.
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