
The Securities and Exchange Board of india (SEBI) launched the ‘Chhoti SIP’ scheme in march 2024 to promote small-ticket investments in mutual funds and bring more first-time investors into the market. However, SEBI’s Executive director Amarjeet Singh has revealed that the scheme is yet to gain traction. Here’s a breakdown of what it is, why it matters, and what’s holding it back.
🏦 1. What is ‘Chhoti SIP’?
‘Chhoti SIP’ is a small systematic investment plan designed for micro-investors who want to start investing with as little as ₹250–₹500 per month. The goal is to make mutual fund investing accessible for low-income earners, students, and rural households.
🎯 2. Objective of the Scheme
SEBI launched this initiative to:
Improve financial inclusion
Encourage regular savings habit among first-time investors
Bring Tier-2 and Tier-3 cities into the mutual fund ecosystem
🛑 3. Why the Scheme Hasn’t Picked Up Yet
Despite its benefits, adoption remains low due to several factors:
Lack of Awareness: Many potential investors in smaller towns are still unaware of mutual funds and SIPs.
Distributor Interest: Low-ticket SIPs mean lower commissions for distributors, so they are less motivated to promote them.
Digital Divide: Rural areas still face internet and smartphone penetration issues, limiting online onboarding.
Market Volatility Fears: First-time investors hesitate to invest in mutual funds when markets appear risky.
💡 4. What SEBI Plans to Do Next
SEBI and AMFI (Association of Mutual Funds in India) are planning:
Investor Awareness Campaigns in regional languages
Simplified Onboarding Process using UPI AutoPay for easy small investments
Incentives for Distributors to encourage them to promote ‘Chhoti SIPs’
📈 5. Why You Should Consider a Chhoti SIP
Even with small amounts, SIPs help:
Build long-term wealth through compounding
Develop financial discipline
Reduce risk by averaging market fluctuations
✅ Bottom Line: While SEBI’s ‘Chhoti SIP’ is still in its early days, it holds huge potential for democratizing investing in India. Greater awareness and easier access could soon turn it into a popular entry point for millions of first-time investors.
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