Mahindra & mahindra Ltd. (M&M), one of India’s top automobile manufacturers, has achieved a major milestone in the SUV segment, recording its highest-ever monthly SUV sales during the festive season.
🔹 October 2025 Sales Highlights
· Total SUVs Sold: 71,624 units
· Year-on-Year Growth: 31% increase compared to october 2024
· Record Achievement: Highest-ever SUV sales in a single month for Mahindra
🔹 Key drivers Behind the Surge
1. Festive Season Demand:
October 2025 saw high festive demand, with buyers looking for SUVs that combine style, space, and performance.
2. Popular SUV Models:
Mahindra’s success was largely driven by models such as:
o Thar – Iconic off-road SUV
o XUV700 – Premium SUV segment favorite
o XUV300 – Compact SUV popular in urban markets
o Marazzo & Scorpio-N – Family and lifestyle SUVs
3. Strong Product Portfolio:
Mahindra has maintained a diverse SUV lineup, catering to entry-level buyers as well as premium SUV customers, boosting total sales.
4. Festive Offers & Marketing:
Attractive festival discounts, EMI schemes, and cashback offers helped drive higher showroom traffic and conversion rates.
🔹 Market Implications
· SUV Segment Leadership: The record sales reinforce Mahindra’s position as one of India’s leading SUV manufacturers.
· Competition: mahindra is outperforming competitors like Tata Motors, Kia, Hyundai, and MG in the SUV segment during the festive period.
· Future Outlook: With upcoming new launches like the XEV 9S electric 7-seater SUV and refreshed models, mahindra is expected to sustain strong sales momentum in 2025-26.
🔹 Summary Table – mahindra SUV Sales october 2025
Metric
Units Sold
YoY Growth
SUVs Sold
71,624
31%
Record
Yes
Highest-ever monthly SUV sales
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